I couldn’t make this up

“Sustainability is like smoking.

Telling people to “act sustainably” is like telling smokers to quit because it’s bad for them.

Everyone already knows.
No one likes being lectured.
It doesn’t work.

We keep throwing information at people, as if knowledge alone changes behaviour.

Just stop.

Smokers didn’t quit because someone gave them a TED Talk on tar.

They quit because the system around them made smoking annoying, expensive, and uncool.

You couldn’t light up indoors anymore.
Cigarettes doubled in price.
Colleagues stepped outside less.
Friends started judging you.

Basically the whole vibe shifted.

It wasn’t a sudden moment of realisation on health. It was a thousand small nudges pointing in a new direction.

No shame. No sanctimony. Just better infrastructure for different decisions.

That’s the playbook that sustainability needs.

Not more doom.
Not more guilt.
Not more “don’t you care about the planet?”

We already care. We already know.

The real challenge is this:
How do we make the sustainable option the easiest option?
The cheapest. The default. The one you don’t even notice you’re choosing.

That’s what good systems do best.”

To that, I say how do we make whatever it is you’re trying to make me not do, not fun?

You can dress up cuntiness however you like but it’s still power, expressed explicitly, because you know the future (Nostradamus) and I’m an idiot, apparently.

It seems to me that these humans simply haven’t got their heads around their own mortality. It’s the curse of the post-enlightenment consumer.

They live forever, until they don’t. Thankfully, then they shut up.