Credit

“Credit” is the third-person singular conjugation of the present tense of the Latin verb credere, “to believe.”. It’s the perceived value of a completely intangible asset, the perception of the probability of someone or something meeting some future obligation. It is usually measured by forecasts based entirely on previous behaviour. That is, credit is nothing more than the blunt assumption that you will behave as you always have. One thing is sure, this assumption is often wrong, and therefore credit is often underpriced.