Intermodalism, Cargo and Cults

Intermodalism, invented 60 years ago, is a system that is based on the theory that efficiency is vastly improved when the same shipping container, with the same cargo, is transported with minimum interruption via different transport modes from an initial place of receipt to a final delivery point.

In a similar vein, the CBA seems to have latched onto business intermodalism and invented a container cult.

That is, an attempt to appear to recreate successful outcomes by replicating circumstances associated with those outcomes, although both the outcomes and the circumstances don’t actually exist, and also where the container cultists are unaware of this.