Ingenue

It has come to my attention that in certain segments of the professional services market that ‘innovation’ is about two buzzwords back.

Since ‘innovation’ was last the consultant-lecture-torture du jour they have had ‘ingenuity’ and ‘value’.

You might think that innovation and ingenuity are the same thing but they are not.

Innovation is, say, figuring out how to improve productivity so as to get a Friday afternoon off for a drinks session down the pub.

Whereas ingenuity is figuring out how to head off to the pub and have everyone think you are somewhere on site working.

Value is a $3 schooner of New during happy hour.