Appellation d’Origine Contrôlée

Sweden, Norway, Iceland and Denmark could jointly claim the Norse gods as part of their cultural heritage and seek exclusive commercial ownership of Odin, Thor, Loki and Freyja under the same geographical indication system that is used to protect Champagne and Roquefort cheese.

European geographical indications protect products whose characteristics or reputation are linked to their geographical origin.

The four countries could negotiate an international agreement recognising Norse mythology as shared Scandinavian cultural heritage, pump up the EU bureaucracy, and establish commercial licensing arrangements with Marvel and Disney.