Framing

Here’s a classic example of ‘framing’ – the tube operators in London label ‘maintenance’ as ‘improvement work’. 

Alternatively, on the Tannoy they say ‘planned engineering’ just to emphasise that the thing isn’t randomly breaking down; which it is.

They aren’t fooling anyone. Even the most casual of observers will note that it’s a toy rail system that is about 50 years past its use-by date.

Any imagined improvement would require a complete replacement. Even the maintenance seems a tad optimistic. The system barely works, and then only sometimes.

Right now the staff seem intent on ensuring it doesn’t work at all. Rolling strikes protesting against tourists, me-thinks.

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