Ray

My new favorite car, the Kia Ray.

Check it out. Those people in the ad below must be midgets.

It’s a mini version of the Kia Soul and unfortunately it’s only available in Korea.

I just did a bit of research and my guess is that this is a Suzuki or Daihatsu ‘kei’ car re-skinned for the Korean market.

The Japanese would have no chance selling their cars in Korea. Hardly any foreign company does.

Those Koreans, they won’t buy Japanese cars on principle. Except they will, so long as they are rebadged as a Korean car. Everyone just pretends to look the other way.

So it makes sense for foreign car companies to do badge jobs under license but only for the Korean market. Which explains we don’t get these Kia Rays.