Compression Denial Syndrome

I have just used Sherpa for the first time; it’s basically Uber for couriering.

I am not sure it’s cheaper but it’s O’ so much easier to use.

Just get out the app on your phone or use a browser and select your current address and fill in where the parcel is going, and that’s it.

Payment is automatic. No printing out triplicate forms, filling them out and sticking them all over boxes. You can track your driver, yada, yada.

Time and time again we see that the incumbents just can’t adapt to the new reality.

All these businesses that just can’t believe that the internet is going to make them obsolete.

I mentor a bunch of CEOs in the services sector and I just can’t get them to face up to fact that this is going to happen to them too, no matter what their business.

This has got to be some sort of psychological condition.

Firstly, many people in business (and elsewhere) are quite conservative and hate change.

Secondly, too much emphasis is placed on how things have been in the past, which is obviously a poor predictor for how things will be in the future. The chance of imminent change actually increases the longer things remain the same!

Thirdly, groups of people that are facing oblivion like rabbits in the headlights seem to be comforted by all the other rabbits at their side.

I have decided to call this the Compression Denial Syndrome.

People living in earthquake zones are a classic example of this syndrome by the way!