The 1916 Maxwell

1916 Maxwell $655
Including Electric Starter and Electric Lights

The Wonder Car

All Low “First-Cost” Records Broken

The new 1916 Maxwell shatters all low “first-cost” records for a real automobile. Think of it – a full 5-passenger car – an absolutely complete car, with electric starter, electric lights, high-tension magneto, and every refinement – a luxurious car – a beautiful car – a powerful 50-mile-an-hour car – yet a light-weight real economy car – for $655.

All Low “After-Cost” Records Broken

The “first cost” of an automobile is a big consideration to any sane man, but the “after cost” is an even bigger consideration to any man who wants to remain sane in his automobile investment.

The “after cost” or upkeep is what a car costs you to maintain, run and enjoy, after you have bought it, and it is mighty hard to enjoy an automobile if it costs you too much to run.

The Maxwell has lowered all economy records for:
1st – Miles per set of tires
2nd – Miles per gallon of gasoline
3rd – Miles per quart of lubricating oil
4th – Lowest year-in-and-year-out repair bills

1916 Maxwell High-Priced-Car Features, all included for $655

Come in and see the 1916 “Wonder Car.” Ride in it – give it every test you can think of. Telephone us for a free demonstration.

Retail Branch, Maxwell Motor Sales Corporation
Brooklyn Branch, Maxwell Motor Sales Corporation

The feature list under “High-Priced-Car Features,” the captions beside the six circular illustrations, and the dealer addresses are too small at this resolution to read reliably. A higher-resolution scan would let me fill those in. I’ve also swapped the original’s long dashes for hyphens.