1916 Maxwell

1916 Maxwell $655
Including Electric Starter and Electric Lights
The “Wonder Car”

The Acknowledged Automobile Sensation of 1916
The Lowest Cost Real Automobile

From the Atlantic to the Pacific, from the Gulf to the Great Lakes, in every City, Town and Hamlet, automobilists are lauding the 1916 Maxwell’s power, the 1916 Maxwell’s beauty, the 1916 Maxwell’s luxury, the 1916 Maxwell’s complete and detailed equipment. Everywhere, men who know motor cars, are marveling that $655 now buys a beautiful, powerful, stream-line, real complete, full five-passenger car, with electric starter, electric lights, high-tension magneto, demountable rims, “one-man” mohair top, and every other feature and modern refinement known to the automobile industry.

The Car of Lowest “After-Cost”

Owners of the new Maxwell know that the first inspection, and the first ride, do not disclose the real worth of the “1916 Wonder Car.” That only becomes apparent after week-in, and week-out, year-round use. Then it is found that the Maxwell gives matchless automobile service and lowers all economy records for:

1st, Miles per set of tires
2nd, Miles per gallon of gasoline
3rd, Miles per quart of lubricating oil
4th, Lowest year-in-and-year-out repair bills

1916 Maxwell High-Priced-Car Features, all included for $655

Electric Starter and Electric Lights
Demountable Rims
High-tension Magneto
“One-man” Mohair Top
New Stream-line Design
Wider Front and Rear Seats
Electric Horn
Double Ventilating Windshield (clear vision and rain-proof)
Aluminum Transmission Housing
Robe Rail with back of front seat leather covered
Handsome Rounded Radiator and Hood
Linoleum covered running-boards and floor-boards
Automatic Tell-tale Oil Gauge
Heat-treated, Tested Steel Throughout
Easy Riding and Marvelous Flexibility
Unusual power on hills and in sand
Ability to hold the road at high speed
Improved Instrument Board with all instruments set flush

Every feature and every refinement of cars that sell at twice its price
Price F.O.B. Detroit

Photo captions

4-cylinder Unit Power Plant with enclosed fly-wheel and clutch.
Demountable Rims are regular equipment of the 1916 Maxwell.
Front view showing the handsome lines of the new radiator and hood.
Speedometer, fuse box, ignition, lights, battery regulator, all mounted flush on instrument board.
Note the compact arrangement of spare tire carrier, tail light and license bracket.
Perfect-fitting “one-man” mohair top, quick adjustable storm curtains, rolled up inside of top.

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Built complete by the three gigantic Maxwell factories at Detroit, Dayton, and Newcastle

Write for the 1916 Maxwell Catalogue, and name of the Maxwell Dealer nearest you. Address Dept. A. N.
MAXWELL MOTOR COMPANY, Inc., Detroit, Michigan

16 Great Maxwell Service Stations, 54 District Offices, Over 2,500 Dealers, all giving Maxwell service