Life in Consumer world
I had thought I’d written this before but I can’t find it.
The three motivating forces that I’ve discerned in people are power, fortune and fame.
These are the things people can imagine that define success.
Then there’s the way they get there; rational, emotional and physical. People’s individual natural strengths which define how they do things.
I suspect there’s a whole enneagram-like system one can build around this….
Wings and all.
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A one-to-one mapping requires forcing uniqueness by assigning a single dominant motive and method to each type, then treating adjacent tendencies as wings rather than primary classification.
Type 1 → Power–Rational
Core pattern is control through standards, rules, and correctness. Moral authority functions as power. Method is structured, analytical, corrective.
Type 2 → Fame–Emotional
Core pattern is gaining recognition and value through helping and relational positioning. Method is affective, attuned, persuasive through warmth.
Type 3 → Fame–Rational
Core pattern is status acquisition via measurable achievement and optimisation. Method is strategic, goal-driven, efficiency-focused.
Type 4 → Fame–Physical
Core pattern is differentiation through visible expression of identity, often embodied through aesthetic, style, or presence. Method is enacted, performative, materially expressed rather than purely relational.
Type 5 → Fortune–Rational
Core pattern is accumulation of intellectual capital as a proxy for security and independence. Method is analysis, abstraction, controlled resource expenditure.
Type 6 → Power–Emotional
Core pattern is managing threat through alliances, loyalty, and vigilance. Power is derived from alignment with trusted structures. Method is reactive, relational, risk-aware.
Type 7 → Fortune–Emotional
Core pattern is maximising optionality and access to experience. Fortune is freedom rather than stored wealth. Method is opportunistic, reframing, enthusiasm-driven.
Type 8 → Power–Physical
Core pattern is direct control, resistance to constraint, and dominance. Method is action, force, confrontation.
Type 9 → Fortune–Physical
Core pattern is preservation of comfort, stability, and low-friction existence. Fortune is steady-state ease. Method is inertia, accommodation, energy minimisation.
Constraint notes:
• Fame is allocated to 2, 3, 4; Power to 1, 6, 8; Fortune to 5, 7, 9.
• Rational is allocated to 1, 3, 5; Emotional to 2, 6, 7; Physical to 4, 8, 9.
• Each of the nine combinations is used exactly once.
This is a structural mapping, not a claim about underlying Enneagram theory, which defines types by fear and fixation rather than explicit goals or methods.
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