Enshittification
My proposition is that the ethical outrage over Amazon and “enshittification” is just nostalgia and envy.
Retail supply chains used to be very deep with up to ten or more merchants between the original producer and the end customer. Amazon has worked hard to reduce that to one, in their own interests of course.
The power is too hard to ignore, so they have tweaked the results in their own favour. Oddly though, this was necessary to get rid of the merchants – those cunning rats that add nothing except cost, with little risk in the modern era.
Sure we may not have little shops anymore but they were always a compromise of limited choice, social fatigue, and hidden markups. With Amazon, the introverts won and extroverts wrote essays about alienation.
Efficiency always wins because most people value time and convenience over ideology. The loudest critics aren’t defenders of virtue, they’re performers of loss.
The truth is that we traded friction for ease, and we’re not giving it back.
And Jeff? He can keep his trillions. He certainly can’t spend it all. Couldn’t in a billion lifetimes. So all that wealth is tied up, not emitting carbon dioxide.
Fame, fortune and power. I guarantee poor Jeff doesn’t have a single true friend or family member that doesn’t see him as a usefully broken ATM.
He has sacrificed himself for the greater good. And he doesn’t even know it.
offshore westerly 