My phone
It’s a Samsung Galaxy Ultra S22.
Or is it a Samsung Ultra S22?
I think the first one.
I’m not an expert in branding but it would seem that their branding is a tad on the complex side.
Company, model, e.g. Toyota Corolla. That’s all you need.
And if you don’t do it your customers will do it for you.
Someone asks me what phone I have, I say “S22” or if I I’m feeling particularly garrulous “S22 Ultra”. Fully understood.
The “22” denotes the year it was released, 2022.
The “S” stands for superfluous.
“Ultra” is code for the hidden pen that I never use. It used to be “Note” but they changed it when the Notes all caught on fire one year.
I wonder when the last one will be made? There’s always a last of everything.
It might be the Samsung Galaxy S40.
I suspect that AI driven verbal input will make the pen superfluous well before then, therefore no “Ultra”. And then by 2040 we’ll embed the device in our skulls, or rather, wrap the human around the chips. We’ll go from being augmented humans to virtual humans.
In any case the pen is already superfluous, so that’s probably what the “S” means.
That date, 2040, will be wrong unless I fluke it. When I was young we were supposed to have flying cars by the year 2000. Still waiting…
Better still, something may pop up that is completely unpredicted.
offshore westerly 