Online Program Manager

OPMs build, market and operate online academic programs for universities.

Essentially the teaching part of universities is being outsourced to professionals, the OPMs.

How long before an OPM realises they don’t need the University and just goes direct to the consumer?

Effectively, universities are run by morons, needy former academics that don’t want to academic any more. That is, they’ve run out of interest in, or ideas for research. Couldn’t teach anyway.

(The relationship between good research and good teaching is tenuous, at best. Academics conflate the teaching of research students with undergraduates).

So this is only going to go one way. The OPMs will take the market. They may even absorb the brands of the universities but only if they get the brands without the baggage (i.e. the “admin”, the academics, their research, and the buildings and everything in them).

I hope I get to see it.