Progressive Pile-on Disorder (PPD)
If we assume that all modern media is simply click bait, designed to efficiently merge the tiny brains of consumers with the avarice of advertisers, then without a doubt the most gullible & lucrative demographic would be your socially progressive types.
High disposable income combined with no apparent inbuilt defenses against bullshit, they’ll pile onto any issue that is promoted appropriately in the media and on social, and thus they end up buying shit they really don’t need and certainly didn’t want.
After the fact, we used to call them hoarders. Now they’re the outraged and scared potential victims of domestic violence, forever chemicals, Israeli aggression, boring eye spectacles, CO2 and el Nino, AI, gender wage inequity, nano-plastics, drinking straws, and recycled garbage scams.