SAM, TAM & Rats

App developers are using much the same behavioral psychology tricks that the gambling industry has been into for decades, so as to get people addicted to their apps.

The same tricks that get lab rats to do weird things in mazes.

Growing up in pubs I noticed that the slot machines were calibrated to the average gambler and hence didn’t appeal so much to other types.

Apps have the same problem; they have one format for all punters meaning they limit their SAM.

My view is that someone big, probably Google, needs to calibrate us users and sell that info so that app developers can give each of us a tailored version of their app so the SAM equals the TAM, i.e. 8 billion people.

Minus one, me. I’m immune 🙂