Data From Wiki

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​”A variety of factors identified by Forsyth (2009) have been linked with likelihood to conform to peer pressure.

• Unanimity – When all of the members of a group are performing the same action, individuals are more prone to conform.
• Group size – Likelihood of conforming to a majority increases as group size increases with a peak conformity in groups of seven (although the difference in likelihood of conformity between a group of three and a group of seven is not statistically significant).
• Independence of decision – if group members reached their decision independently, people will be more likely to conform compared to decisions decided upon as a group.
• Gender – Women are more likely to conform than men, especially in face-to-face, non-anonymous situations (Nord, 19679; Hare, 1976).
• Culture – Members of Eastern (collectivist) cultures are more likely to conform than their Western counterparts, especially when the influence is a family member or a friend.
• Age – Conformity increases with age, until adulthood where people show more independence in decision making.
• Authoritarianism – Individuals who respect and obey authorities are more likely to act in accordance with social convention.
• Birth order – First-born children are more likely to conform than children born later.
• Intelligence – People who score lower on IQ tests are more likely to conform than people who score higher on IQ tests.
• Self esteem – Individuals with moderate to high self-esteem are less susceptible to peer pressure than individuals with low self-esteem.”