Holy Something

Here’s the headline in the Guardian:

“US agency reaches ‘holy grail’ of battery storage sought by Elon Musk and Gates“

And here’s the details.

“The companies incubated at Arpa-E have developed new designs for batteries, and new chemistries, which are rapidly bringing down the costs of energy storage, she said.”

Well strictly speaking they aren’t bringing down the price of anything since they don’t have any products on the market.

Even overlooking this piece of academic stupidity, you’d think the term ‘Holy Grail’ might be reserved for a definable but bloody hard to achieve specific invention.

Like the first aeroplane, the first solar cell, the first non-latex condom, or the first autonomous dildo.

You get the idea.