Hubris

Ever heard of Beijing Duck or Mumbai Sapphire Gin?

I reckon there’s a lost opportunity here; the novelty value of a change of branding might just be worth it.

After all, corporations change their names all the time especially after mergers. But also because the boards get bored.

But maybe that’s because it just doesn’t matter what a corporation’s name is.

Which leads my to my very convoluted point.

Although corporate branding doesn’t matter a jot, you’d be surprised how seriously it’s taken from within.

Reality is distorted towards heightened self importance the closer one gets to epicentre of organised materialism.