Nonovation

I went to an ‘innovation’ conference yesterday. Well the last hour or so.

Without referring to a dictionary I suspect innovation means, or is assumed to mean, changes that bring benefits.

Somewhere though there is the assumption that innovation has to be earned through effort and investment of time and resources.

Random or effortless change isn’t innovation and only will provide greater than expected benefits by chance.

What about most of what I saw yesterday?

Well I would say people were describing their efforts and investment of time and resources into proposed changes that would never be implemented because the benefits were marginal.

Thus a new word is born – nonovation