The Biggest Unicorn

Time and time again the experts will tell you that (a) marketing via social media shits on all other forms of marketing no matter what the product, but (b) it all depends on you having great quality content, and (c) most individuals and companies can’t produce great quality content if they tried, and (d) the jury is out on whether one can effectively outsource the generation of great quality content; me thinks not in most cases.

Paradox, paradox … how to automate the generation of high quality content for social media marketing?

Clearly the business opportunity here is to create the unicorn to rule them all and in the darkness bind them.

If you had such an automated high-quality content generation technology you wouldn’t simply offer content generation as a service. You’d create the social media gateway (app and website) to make all the others redundant.

At the moment all the leading social media gateways mostly rely on peer-to-peer generated content. In this aspect they remain exposed to disintermediation because people will follow great content above all else, especially if it’s introduced to them by peers.