Your new business

If you’re searching for a new business concept let me help you out…

70% of Australia’s GDP is in the services sector.

Apart from a few oligarchical ASX top 20 dinosaur corporations the services sector is chock-a-block full of SMEs.

Just about all of them have finally caught onto social media and they know it’s going to be the primary way to interact with their customers and the rest of their supply chains.

They know they have to post content on LinkedIn, Facebook, Twitter, Instagram, WordPress blogs, and others, on an hourly basis or even more frequently.

But what they don’t have is content. And no idea how to create it. Videos, articles, tweets, photos, blogs, reviews, etc. It’s just not their expertise.

Which is where you come in.

No matter what your interests are there’s a business sector whose business is your interest.

It could be cooking, toy trains, gardening, accounting, fashion, science, drones, Lego, truck logistics, whatever.

You simply approach businesses in that sector and offer them a month’s free introductory service.

In that month you create relevant content for them and push it hard on their accounts on all the social media platforms, which you take control of.

Here are some handy tools for this task … http://www.searchenginejournal.com/top-10-tools-for-managing-your-social-media-accounts/

You measure the levels of engagement and show them the great analytics. Where possible you link that engagement directly or indirectly to sales or customer and supplier support.

In month 2 you get the customer on a recurring monthly fee, anywhere between $1k and $100k per month depending on the size of the company and how much work you’re doing for them.

The content? Your ideas mixed with stuff pinched from the web. You’ll become pretty good at morphing this borrowed content so that it looks original. Look out for any genuinely original thoughts in your field and jump on them quickly.

After a while you can start recruiting part time casuals to help.

You can build a whole services business that becomes the domain expert for social media content management in your chosen business sector niche.

Your business can eventually go global.

Eventually you will be able to buy a house in Bellevue Hill.