Progressive Pricing

Apparently some airlines in the US are starting to charge passengers according to their wealth as measured by where they live, their travel history and even which browser they use to book their tickets.

They call it ‘personalizing the journey’ and muddy their pricing strategy with a zillion virtually cost free additives.

Who would have imagined that internet purchasing would lead to a form of private wealth tax?

If governments can have progressive tax then where’s the moral argument against companies having progressive prices?

I tell you, there’s going to be a big opportunity in developing strategies to give people an online pauper profile.