Twits

Twitter is in trouble; they aren’t growing quickly enough.

This cornerstone of the social media revolution is in danger of doing a ‘Yahoo’.

The article on the subject that I have just read suggests that their problem is a lack of innovation.

I would further this proposition and suggest that the platform is totally polluted with imaginary followers and likers, driven by automated third party engines.

Twitter has recently moved to curb these but the damage has been done. It’s simply too hard to find the good stuff amongst the shit.

They need to give users a ‘reset’ button; a one click means to remove all the followers whose tweets they have never read.

Also two circles of followers would be useful. One global circle as it is today and one private circle just for friends.

Whatever they do it’s probably too late. In the IT-era lagardness is ruthlessly punished.

Short Twitter is my advice. Unless those geniuses at Microsoft put their hands up.