ooooh…

Brathwait design and ‘get made’ these nice watches.

They employ so-called naked marketing where they list their components, their cost base and margins on their website.

It’s a race to cut out the middlemen and reduce margins to something reasonable, like cost-plus.

If I were Swiss I would be worried around now.

Sure, try and extract as much margin from the old-school label conscious types before they die but in the long run they will have to either fall back to selling components or they will have to re-price the things.