Soy dreaming

Just before bed last night I was checking through my emails.

One of the last that I skimmed and deleted was my daily Crunchbase list of venture capital deals.

Subsequently, in one of my dreams I met a bay area startup that had raised $70m to develop and propagate a new technology for cleaning used soy sauce bottles.

Food is the new black!

The CEO pitched me, showing graphs of billions of used bottles, a large percentage of which are disposed of.

Using a new micro-robot cleaning technology developed at a garage within a bus ride from Stanford and an app which will be co-marketed with the leading soy sauce vendors, the company is targeting 29% market penetration within 2 years giving them $1b in revenues.

But it’s not just soy sauce! First soy sauce bottles and then the world.

And then, thankfully, I awoke from this banal madness.