The undernet

The optimal stopping theory in economics is a restatement of the Pareto Rule, with a $ sign thrown in.

As in, how many houses do you look at before saying “near enough is good enough”. Which is to say ” if I wait for perfection I may never buy a house because they just keep rising in price”.

The internet has helped people make better choices in this context by allowing more options to be perused in a period of time. Whether it’s houses, cars or dating.

Of course everyone else has the same benefit so the competitive benefit is somewhat diminished in this regard.

The internet has also unleashed unparalleled use of ‘artificial scarcity’. As in ‘act now or lose the deal’.

Marketing gone mad but we are much better off. Right?