News and information

Every week I get numerous emails from my daughter’s primary school.

There is a weekly newsletter, a classifieds for parents selling stuff (in this day and age, really!), a parents and citizens (what are they?) committee update, a class liaison mother’s update and then a bunch of spurious communications such as upcoming concerts, trivia, fund raising and sports events, details on uniform purchasing, info on open days and public assemblies, missives from the principal, and other stuff that is inexplicably considered too important to put in the newsletter.

Nothing from the teacher of course! The missing link that is most important.

My overall impression is that it is an uncoordinated mish-mash of stuff produced by rank amateurs that have only ever considered half of their target market, i.e. mothers and not fathers.

I vote for the department of education to hire some proper marketing consultants to overhaul all of this rubbish and come up with a standard format on the web for all schools to use (and maybe an app), and that also appeals equally to mothers and fathers.

There is a dodge app already but they only put the weekly newsletter in it and it is so last century, the app. But it’s the content and layout that is the real problem.

In the meantime, my plea to the mothers clubs and their mates on the school staff, please leave my inbox alone.