MVMT

I like watches, always have.

Which is a segue into my noticing an unusual (to me) watch on the guy ordering drinks next to me at the bar of the pub, at 530 pm yesterday evening.

We chatted for a while, as watch enthusiasts do, and I discovered that the watch is branded as MVMT and was bought online from their website.

[Technically – these are mechanical watches using a low-end, but more than adequate Japanese movements (often shorted to mvmt, hence the in-joke brand name I guess); people that worry about fractions of seconds lost per year need to realise that one change of time zone in a plane will lose you easily 30 seconds of accuracy. MVMT exists because the technology to put together a simple mechanical watch is extraordinarily cheap, so they trade on design and the use of a low-cost online sales channel]

Sitting down with my beer I used my Android phone to google ‘MVMT’ and then perused their website on the Google Chrome Browser.

Then, fearing goldfish futures, I ‘shared’ the page by email to my own Gmail account.

Two hours later whilst trawling through the banalities of my friends’ Facebook postings I noticed an ad for the very obscure and never previoulsy heard-of MVMT watches!

So who is the culprit?

Either Google and Facebook are colluding, or the Facebook app is watching my browsing efforts, or both.