Bounce rate

The modern trend in websites is long single page sites.

I suspect these emerged due to pads.

When things were more mouse-centric, multiple pages made sense since it is easier to click than scroll with a mouse.

But on pads scrolling is easier than clicking.

This trend to long single page scrolling sites puts into question Google Analytic’s ‘bounce rate’, which is the percentage of visitors that only look at your home page (implying a lack of interest to dig further).

Google tries to tell you that you have a problem if visitors only look at your homepage. But if your site only has a homepage then what is the problem?

All you really need to measure is the number of visitors that don’t get to the bottom of the home page – and call this the bounce rate, i.e. the number of visitors that don’t bounce off the bottom of your homepage.