Reality denial syndrome

Have you noticed that just about the only internet vendors that are trying to charge for access to their content are refugees from old school broadcast monopolies?

Newspapers, TV stations, magazines, book publishers, record companies – they are having adjusting to the new reality. They miss their mummies.

Maybe their fixed costs are too high. Maybe they don’t have the courage to live off their advertising and marketing revenues. Maybe they simply don’t have the intelligence to know that they have to change.

The reality is that there are too many choices and users prefer free content, even it is of lower quality. Or they will rip it for free anyway.

Peddlers of content simply don’t have a monopoly any more and they never will again. It’s gone.

So you can’t peddle content, you fuckwits!

You have to peddle advertising and marketing and use free content to generate eyeballs to drive your revenue.
Geez, it’s not that hard to figure out!

image

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.