The power of marketing

Its just freakin’ embarrassing to see Lycra-clad fat-bellied corporate types ride their bicycles around in groups pretending they are team jockeys. But apparently not to them. In their mind’s eye (love that expression) they are magically transformed into sylph-like leprechauns, all covered in corporate tattoos. If only that marketing power could push those bikes along a little faster than the walking pace they generally puff along at…

bikes-at-cafe-racer-001

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