Tweet

Bob Carr, the current foreign minister of Australia, recently admitted that, not only did he not write his own Tweets but that he had never even read them.

For politicians their Tweets are really micro-press releases each in an individual 140 character burst. Rather than a weekly press release there is a continuous stream of constructed dribble, each a little sketch point that in total is supposed to create an image of the majestic one that is lovable or at least not despicable.

The content of these micro-press releases is often inscrutable since they are constructed without arguments or reference points, and indeed are often very ambiguous.

I think the audience is two-fold – first, there are fellow spin merchants who are very busy reading each others smoke signals for a living, and, second, there are the faithful followers (for who else who bother with these missives?) who suck up all of this random bullshit as droppings from their god on earth.