Marketing

Life in the West can now be divided in two by (a) time spent being marketed to, and (b) time spent not being marketed to. For some busy people, buried right in the middle of the corporate world, I wouldn’t be surprised if a time-and-motion study discovered that more than 50% of their waking hours are actually in the ‘being marketed to’ category.

In the physical world the great undiscovered opportunity is the Antarctic (which we haven’t raped for resources yet). In the soft-drink world coke thinks of its market share as the percentage of all liquids consumed. Similarly the great undiscovered marketing opportunity is sleep-time. Some marketing research group will finally realise that they need to target all hours not just waking hours.