Beer
GPT tells me that beer brewed in a large brewery can cost as low as 10c a pint to make. The packaging adds double that. Tax multiplies that again many times over.
But what you’re really paying for is the bar and bar staff.
Today you can get an uber ride home for the price of 2 beers. In 1970 a taxi would have cost you the price of 8 beers.
The ratio shift tells the real story. In 1970 the expensive part of a night out was the car with a human attached. Today the expensive part is the privilege of standing in a licensed room holding a cold drink.