Henry

I saw an ad targeting a group nicknamed “HENRY”, which is an acronym for “High Earner, Not Rich Yet.” It refers to professionals who make good money but haven’t built significant wealth because of expenses, lifestyle, and a lack of a “proper” investment strategy.

They are targeted by shiny suits that are selling financial advice to ambitious but anxious middle-class earners who feel they should be richer by now.

The goal is to accumulate wealth so that when they are inevitably exposed for the being the useless fuckers they are, they have enough cash to continue the lifestyle.